A familiar filmmaking process, adapted for GenAI. We follow the same stages of preparation, review and approval, with the flexibility to develop scenes and refine the edit without a physical shoot.

01 TREATMENT

We turn your brief or script into a director’s treatment, setting out the story, tone, visual language and approach.

02 DEVELOPMENT

We develop characters, settings, visual references and test materials to bring the treatment into focus.

03 PRE-PPM

We review the work in progress with your team, explore options and resolve open questions.

04 PPM (PRE-PRODUCTION MEETING)

Together, we agree on the creative direction, key details and production plan.

05 SHOOTING BOARD

We map the film shot by shot, defining framing, action, camera movement and transitions.

06  PRODUCTION

We create and direct each scene with AI, refining performances, movement and visual consistency.

07  EDIT

We shape the story through timing, rhythm and the relationship between shots.

08  POST-PRODUCTION / DELIVERY

We finish the picture and sound, including colour, voices, music and sound effects, then prepare the agreed versions and formats.