mimagie is a creative & production studio
A surreal comic fable about a modern Alice trying to make an AI film for a competition, as Brooklyn reality, Lewis Carroll’s Wonderland and the filmmaking process intertwine in a recursive loop. The visual world is inspired by Sir John Tenniel’s original public domain illustrations, reimagined through contemporary fashion, photography, cinema and new generative tools. The full production process and source materials are publicly available.
‘Follow the Signals’ is the global launch of <etoro>’s new brand identity across several markets. The campaign features real top investors from the platform and reflects the brand’s shift toward a more intelligent, code-driven investing experience. Its new visual asset, a square bracket, unexpectedly forms from different elements within each scene, making the identity part of the storytelling rather than a graphic layer added on top.
‘Parlez Cash’ is a national campaign challenging France’s long-standing taboo around discussing money through an emotional argument between a couple. An intimate, recognisable conflict becomes an invitation to speak openly about it. The creative challenge was to make the performances and emotional tension feel as natural and believable as live action.
For an emerging chocolate brand, we developed a cinematic language that brings together the craft of high-end tabletop filmmaking with the intimacy of enjoying chocolate. Rich textures, close observation and carefully choreographed product imagery capture the anticipation, touch and pleasure of the moment.
We created a campaign for Phlebodia designed to make the audience physically feel what a woman experiences at the end of the day: legs becoming unbearably heavy, almost like stone, while her veins seem tightened and restrained by chains. Music and sound design intensify this sensation, making an invisible physical discomfort tangible.
