Cian – Adventures Are Over
 

Brief: Establish the brand’s communication platform and highlight its core USP—risk-free real estate.

Insight: I don’t want buying a home to feel like a dangerous adventure.

Idea: Risk-free real estate isn’t a fairy tale—so adventures are over.

Story: A modern retelling of classic stories where protagonists face real estate troubles. Alice, Robinson Crusoe, an old fisherman, and a Neanderthal family all find their housing dilemmas solved with just a few taps on Cian.

Media: TV and OLV.

Results: The platform ranked among the top 7 most popular real estate websites worldwide.