Banki – The Sweetest Giant in Tech
 

Brief: Transform an information portal about banking services into a full-fledged financial supermarket and launch it as a start-up.

Insight: People need a trusted guide to navigate the complexities of finance and banking opportunities.

Idea: To stand out in a sea of financial communication, we introduced a brand mascot—a giant robot named Banki, the embodiment of The Biggest Financial Supermarket.

Story:  The friendly giant robot is always there to help.

Media: TV and OLV.

Results: Banki.ru became No.1 in issued loans and No.2 in car insurance in Russia. The platform ranked #45 globally among the most visited sites for bank loans.