Amru – Oops, It’s Gone
 

Brief: Launch a new car buying and selling platform in an ultra-competitive market dominated by well-established players.

Insight: When I decide to sell my car, I want it gone as fast as possible—I don’t want it lingering in my driveway.

Idea: The moment a listing goes live, the car seems to vanish instantly.

Story: The car disappears—sometimes at the most inconvenient moment.

Media: TV and OLV, cross-promotion with Maxim magazine, and a collaboration with the pop trio Nikita.

Results: Research showed a 90% like rate for most of the videos. The campaign disrupted the market, propelling the digital start-up from scratch to the top spot in just six months.